همچنین فایل رو در گروپ به صورت پاورپوینت هم گذاشتم و برای مواردی هم مثال آوردم، که برای ارایه مناسب شده، البته خودم هم برای زبان تخصصی، مهندس عطاران ارایه دادم!

متن زیر از توسط دوست عزیزمون، آقای مرتضی نیا از لحاظ املایی ویرایش شده:

Search Engine Optimization:

1.  Clean up your URLs. No capital letters, no spaces and no special characters. Separate each word with a "-"(dash). Make sure each URL accurately describes the page.

2.  Remove Query strings from URL. No question marks should be in your URLs.

3. Redirect the non-www version of your site. When you enter domain.com into the browser, it should redirect you to www.domain.com using a SEO friendly 301 redirection.

4.   Make sure you don"t link to "index.htm" or "index.php". Instead, link to "/".

5.   Remove frames from your site - unless you really, really know what you are doing.

6.   Ensure the title is different on every page of the site.

7.  Ensure the Meta Deion and Keywords are different on every page of the site, or leave them empty.

8.   Ensure every page has a H1 heading. Ensure the main body content is right after the H1, with no breadcrumbs or navigation in between.

9.   If your main navigation is based on flash or image try to do it, using CSS.

10.   It is unthinkable to use CSS styled text navigation , add text based footer navigations on every page.

 11.   Add a sitemap, containing a link to every page on your site.

 12.   Add a Google XML sitemap. Even if it is just a simple list of all the URLs on your site. Submit this to Google through the Google Sitemaps program. (sign up if you have not already)

13.   A cleaner CSS based layout.

14.   Have you got a website statistics program installed? Do you know how to access this, and do you check it regularly? If not, you should do it now.

15.  Check the optimization for each page. Pick a search phrase that is relevant to the content on the page. Ensure the page contains the phrase in the Title, H1 heading, two in the Meta Deion, two in the opening paragraphs, and also in the URL if possible. The page you are reading is now optimized for "SEO Checklist".

16.  Check the source code order of your page. Good source code will have the page content closer to the top of the HTML document , and the least important elements such as sidebars and footers last. That would be great if you could get the content above the main navigation.

17.  Spider your website using a program such as Xenu. Provide all recommendations which it requires, such as fixing broken links. Look carefully at the list of URLs, and make sure they look tidy (no spaces, capitals etc).

18.  Optimize images. Ensure they are all named appropriately, have alt tags and are placed near text which is relevant to the image.

19.  Check the search engines to see how well indexed your site is. If the search engines have indexed pages that have since been moved or deleted, setup a 301 redirect to redirect all traffic that these pages generate (or to lose it).